All important forms can be found here: Client Forms

What to Expect When You Hire Distinct

We believe in clear and open communication with our clients, which is why you won’t get any surprises when working with Distinct. We provide you with all of the information you need to move forward with Distinct on your current projects.

This guide will take you through each of the specific service areas we provide. We welcome your questions at any step in the process! Just let us know.

Key Marketing Advisor Functions

Advising 

Your Marketing Advisor will work with you to learn about your website vision, needs and expectations. This will be the foundation of your website build. We bring our expertise in web development and design, and you bring your expertise in your company and products or services. Together, we develop a design plan that meets all of your needs.

Customer Avatar Creation

A customer avatar is a designed “character” who represents your ideal customer. Who will end up on your website, and what will they need when they are there? Creating this avatar will help determine which features your site must include in order to see success.

Advice on Website Sitemap

Your Marketing Advisor knows the ins and outs of building a functional and attractive website. The sitemap is a complete map of every pillar and linked page within your site. We will help you develop this sitemap so that you can anticipate what content you will need to create or hire someone to create.

What You Need to Do

• Provide your Marketing advisor with all required information and content in a timely manner. All content received by your Marketing Advisor prior to the 20th of the month can be used for the following month’s work. 
  
  • Additional services can be accomplished and billed at our current hourly rate. 
    

What Your Marketing Advisor Doesn’t Do

Your Marketing Advisor will never be the person executing the services Distinct is providing. They are here to advise you and ensure the quality of work from Distinct HQ is meeting our standards. Due to this, your Marketing Advisor is limited on what can be accomplished outside of the scope of work provided in this document.

• • Additional services can be accomplished and billed at our current hourly rate. 
    

Web Development and Design Services

Here is a list of everything we look forward to doing for our clients:

Advising 

Your Marketing Advisor will work with you to learn about your website vision, needs and expectations. This will be the foundation of your website build. We bring our expertise in web development and design, and you bring your expertise in your company and products or services. Together, we develop a design plan that meets all of your needs.

Customer Avatar Creation

A customer avatar is a designed “character” who represents your ideal customer. Who will end up on your website, and what will they need when they are there? Creating this avatar will help determine which features your site must include in order to see success.

Advice on Sitemap

Your marketing Advisor knows the ins and outs of building a functional and attractive website. The sitemap is a complete map of every pillar and linked page within your site. We will help you develop this sitemap so that you can anticipate what content you will need to create or hire someone to create.

Content Creation 

We have multiple options for content creation. In our standard contract, we will use the content and images that you provide to your Marketing Advisor. However, Distinct HQ is able to provide additional contracted content work if you desire. 

Stock Image Selection

If you do not have images available, Distinct HQ will select stock images to include on your site. 

Domain Management

Distinct HQ will manage your domain for you. Once your website is live, we will handle the website hosting and support. 

Assistance With Domain Registration and Transfer

Because we will be managing your domain, you will need to transfer domain management to us. We can help with this process as well as any domain registration needs you may have. 

Drafting of a Complete Website

This is the part of the job that most people think about when they think about hiring a web designer or developer. If a semi-custom website, we will walk through a semi-custom intake to capture all needed information that will go on your site. Additionally, we will review our template website from our portfolio to see which one you like the most to implement. If a fully-custom website, we will walk through our custom intake to capture all needed information that will go on your site. This intake is a bit more complex since it is a fully-custom site. The drafting/planning process is much longer for custom. 

Implementation of Website Design and Testing

Once you have approved the design, Distinct HQ will implement the web design and then put it through strenuous testing so that it can go live without any problems or concerns. 

Website Dashboard 

Our website dashboard includes statistics of your website to help you see how many visitors have engaged with your site. Additionally, all form responses will be included. 

What You Need to Do

Because web design is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

• Completing the intake process before any content is submitted to the design team.
  
• Providing content in a timely manner, including logos, copy, images, colors, fonts and other brand assets.
  
• Providing written content (copy) in the exact format you want it to be used on the website. 
  
• Signing an additional copywriting contract if you want us to create the content for your site.
  
• Using the tools outlined by Distinct for content phases and the review process.
  
• Providing high-quality images for the website whenever possible or accepting our use of stock images. 
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients. 

We do not make changes to the design after your approval. We also do not make changes to the developed website if they were not outlined in the original or approved design. We only use the content you provide unless you purchase additional copywriting services.

Local SEO Services

Here is a list of everything we look forward to doing for our clients:

Consulting on Target Audience

One of our first SEO conversations will be to help you determine your target audience and draw them to your website. This includes your customer avatar and your service radius. This will ensure that your SEO goals are attainable and profit-focused.

Consulting on Local SEO Goals

What are your company’s SEO goals? We will help you develop clear, measurable goals for both short-term and long-term SEO success.

Updating Google My Business (GMB)

Distinct HQ will update the GMB directory, one of the most important keys for successful SEO, on your behalf.

Optimizing, Scheduling and Publishing Photos to Your GMB Profile

Your GMB profile will be current and updated because we will optimize, schedule, and publish photos that will help drive SEO. 

Optimizing and Syncing All Profile Data 

Distinct HQ will ensure that all of your profile data, from all major listings across the internet (Google, Facebook, Yelp, etc.),  is fully optimized and synced, ensuring that your company information is relevant and current and that it directs customers  to the right places on your website. 

What You Need to Do

Because SEO management is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

• Working with a marketing advisor to complete a local SEO intake form. 
  
• Provide us access to your Google My Business. 
  
• Providing photos or content prior to a new month of service. Distinct will use content from website or stock content if no images are provided. 
  
• Providing templates for review responses.
  
• Providing all requested information in a timely manner (ie. listing of hours, address, products, services, FAQ, menu, or other reliant information). When anything is updated, communicate changes so we can keep your digital information accurate.
  
• All updated client guidance submitted by the 20th of the month can be used for the following month’s content. Additional submissions can be implemented at our current hourly rate.  
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on SEO management. 

We do not take photos for our clients, as clients are expected to either provide photos or accept the use of stock photos. We also may take photos from your website and social media to use in SEO content.

We also do not present individual posts for approval. Instead, posts will be based on the themes of your website or on a recurring theme that you provide. We will only respond to posts if we have a response template.

Google Workspace Set-Up

Here is a list of everything we look forward to doing for our clients:

Setting Up Your Google Workspace Email Account Profile

Migrating Emails 

Distinct HQ can migrate your email from your previous provider to Google Workspace if you need us to. 

Providing Super Admin 

We will provide your organization with as many Super Administrators as you need on your account. 

Consulting on Google Workspace Strategy

Your Marketing Advisor can help you and your team effectively utilize Google Workspace to its fullest potential, we will consult with you on your Google Workspace strategy. This will help you determine administrative roles, app integration, calendar management and much more. Your Google Workspace strategy should help you streamline your business operations and increase your productivity. We can help make that happen. 

Managing Billing and Account Limits

We will manage your billing and increase/reduce account limits as needed. 

Providing Google Workspace Training

We will provide training documentation that can be used by your whole team to ensure that everyone is able to utilize Google Workspace successfully and to its full potential. 

What You Need to Do

Because you will be interacting with Google Workspace daily, there are things that you will need to be prepared to do when contracting with us. These include:

• Managing, adding, removing, and editing your own users.
  
• Troubleshooting issues with any third-party email providers such as Apple Mail, Outlook, Windows Mail, etc. 
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on Google Workspace management. 

We do not provide support to any third-party email tools such as Apple, Outlook and Windows Mail. (We do support Gmail.com and the official Gmail app). We don’t add, remove or edit users, and we do not provide comprehensive IT support for Google Workspace.

Graphic Design

Here is a list of everything we look forward to doing for our clients:

Providing Graphic Design Services

Your marketing advisor will guide you through the graphic design intake process. Once completed our Distinct HQ will execute the design and provide the design to you for one round of feedback. Additional feedback or change in scope can be accomplished at our current hourly rate. 

Submitting Graphic Design for Client Approval

After we have gone through the drafting and revision process, we will provide you with a graphic design for final approval without watermarks. 

Producing Finished Product

The finished product we create will be compatible with your branding and preferences. 

Providing Options for Additional Design Projects

We are happy to work with our clients to establish the scope and pricing of graphic design projects that go beyond a one-time request. We are happy to handle as much or as little of your graphic design needs as you desire once we have decided on scope and price. 

What You Need to Do

Because graphic design is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

• Providing clear and concise expectations about what you want your final project to look like.
  
• Providing all materials needed, including any logos, images or specific information.
  
• Submitting your request as early as possible for timely project completion.
  
• Completing a graphic design intake form.
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on graphic design.

We do not make changes to the project after final approval from the client. We cannot guarantee delivery by a specific date, although we are happy to discuss general timelines with you. We do not produce extensive graphic design services for a website unless you have purchased a web design package from Distinct. 

Copywriting

Here is a list of everything we look forward to doing for our clients:

Copywriting Services

Distinct HQ will provide high-quality copy content for your website, blog and other company literature. Our contract charges by word count, and you can determine the right amount of copywriting for your company and budget.

These services are provided based on the scope of work that you give us at the time of our agreement.

Revising Copywriting to Your Needs

We provide one revision of our copywriting based on your feedback and comments. This ensures that you are able to provide input in the copywriting process. We define a revision as the total amount of feedback you submit to us within one submission. Additional submissions can be made billed at our current hourly rate.

Providing Monthly Copywriting Packages

What You Need to Do

• Providing clear instructions about what you are looking for before the work begins.
  
• Completing any necessary revisions beyond the first revision that we will do for you.
  
• Complete our copywriting intake form.
  
• All updated client guidance submitted by the 20th of the month can be used for the following month’s content. Additional submissions can be implemented at our current hourly rate.  
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on copywriting.

We do not make multiple revisions to any piece of copywriting. We also don’t provide copywriting services on projects such as web design unless you have purchased a copywriting service agreement with us. 

Marketing Email

OPTIONAL - Automated Blog Emails

Create Two Email Templates For You To Use

Write The Content Of Your Email

Creating Marketing Email to be Sent In Zoho Campaign

Scheduling Your Marketing Emails

Selecting Relevant Stock Photos

Providing a Revision of Each Email

Giving You Access to Zoho

1. - First Name
   
2. - Last Name
   
3. - Email
   
4. - Salutation / Title
   
5. - Suffix
   
6. - Prefix
   
7. - Company / School / Org
   
8. - Phone
   
9. - Street Address
   
10. - City
    
11. - State
    
12. - Zip
    

What You Need to Do

1. Keeping your website up to date is the most important step in allowing us to create marketing emails.
   
1. When you're updating your website you can provide specific content and images if desired and indicate that you'd like them included in your marketing email.
   
2. Making additional revisions beyond the first revision that is included in our marketing email agreement.
   
3. Completing our marketing email intake form.
   
4. All updated client guidance submitted by the 20th of the month can be used for the following month’s content. Additional submissions can be implemented at our current hourly rate. 
   

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on email marketing. 

1. We do not make multiple revisions to any email.
   
2. We don’t take original photos for your emails.
   
1. You will need to provide images or allow us to select stock photography.
   
3. We only will import contact lists once.
   
4. We do not include content in emails that is time-sensitive within our monthly package.
   
1. We are able to provide affordable services by having a constant flow of work for our team to complete in the order it is submitted. Because of this, we are unable to include items like special events or deals in our emails. However, we can include areas that link back to your website with the most up to date information.
   
5. We do suggest having us post on general topics that lead back to your website where we can ensure content is accurate. For example:
   
1. Instead of Distinct scheduling an email that says “Check out our fish taco special this Monday!” 
   
2. Distinct would include “Did you know we have weekly specials? Click here to see what specials are available!”
   

Social Media Posting

Here is a list of everything we look forward to doing for our clients:

OPTIONAL - Automated Social Discovery

1. Facebook
   
2. Linkedin 
   
3. Google My Business
   
4. Instagram
   
5. Twitter
   
6. Pinterest (coming soon)
   

Provide You With Access To Our Social Media Hub

Selecting Stock Photos and External Articles

Maintaining Brand Tone and Values

Accounting for Major Holidays

Allowing Post Reviews

What You Need To Do

1. Editing or deleting any posts that you don’t feel fit your brand or you don’t want to use for any reason. 
   
2. Providing feedback to Distinct for future posts.
   
3. Responding to post engagements to ensure that your followers feel heard. 
   
4. Completing our social media intake form.
   

What We Don't Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on social media management. 

We do not make edits to any created posts, although you will have full access to edit and create posts on your own using our platform. (If you have feedback on any of our posts, please direct them to your marketing advisor.)

We also don’t reschedule posts that have already been created or reply to post engagements on your company’s behalf.

We do not include specific events or topics that might change - for example:

1. A specific event 
   
2. A specific special that might expire
   
3. A service or menu item that may not be available.
   
4. We do this so that we can eliminate back and forth for rapidly changing topics in order to save you money. 
   

We do suggest having us post on general topics that lead back to your website where we can ensure content is accurate. For example:

Instead of Distinct posting “Check out our fish taco special this monday!” 

Distinct would post “Did you know we have weekly specials? Click the link below to see what specials are available!”

Retargeting

Here is a list of everything we look forward to doing for our clients:

Creating Graphics and Content for Retargeting Posts

Editing and Improving Graphics as Needed

If your existing graphics need to be improved or edited, we will take care of that for you to ensure that every single post is consistent and visually pleasing.

Setting Up Advertising Campaigns and Choosing Targeting

Our experienced social media advertising team will determine the best strategies for your current campaign and choose all relevant targeting. This retargeting is precise and effective so that you can reach the ideal audience.

Engaging in Geofencing

Providing Monthly Metrics Reports

Every month, we will provide our client with a report on their advertising metrics. This helps us determine which campaigns are currently working and what retargeting needs to occur next.

Gathering Initial Approval of Ads

Clients will have the ability to approve the initial ads to ensure that they are in line with company goals and brand identity. 

What You Need to Do

• Providing the general theme, content and context for ads as needed.
  
• Trusting our experts at Distinct to manage ad campaigns and ad content for retargeting.
  
• Providing the budget as needed to run the ads.
  
• Completing our retargeting intake form. 
  
• All updated client guidance submitted by the 20th of the month can be used for the following month’s content. Additional submissions can be implemented at our current hourly rate. 
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on retargeting.

After the initial approval of an ad, we will not gather ongoing approval for ads or their targets. Ads are updated regularly based on analytics, which means it is not feasible to provide constant opportunities for review without additional fees for the client.

Social Discovery Ads

Here is a list of everything we look forward to doing for our clients:

Boosting ALL Facebook Posts

We boost all Facebook posts on your page for four days without exception. This increases your engagement and visibility on the platform.

Targeting Primary Audiences for Boosts

Analyzing and Optimizing Marketing Spend

Based on data-driven analytics, we will analyze and optimize your marketing spend. This will ensure that you are spending the perfect amount on ads: enough to build engagement and drive traffic without overspending. 

What You Need to Do

Because social media ad posting is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

• Providing the daily budget for the boosting of ads.
  
• Completing relevant intake forms. 
  
• Additional submissions can be implemented at our current hourly rate. 
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on posting social media ads.

We will not exclude any posts from our boosts, so there is no risk of any post going unboosted. However, please note that this means that ALL posts will get boosted, no matter their purpose. We will not exceed the budget you provide. 

Google Paid Ads

Here is a list of everything we look forward to doing for our clients:

Creating Graphics and Content for Paid Ads

Our ad graphics and content are designed to drive traffic to your site, and we create those graphics with your specific needs and targeting in mind.

Editing and Improving Graphics as Needed

If any of your existing graphics need to be edited or improved, we take care of that for you. This ensures that your brand is represented consistently across the Internet, Google and Bing ads, and social media. 

Editing and Improving Copy as Needed

Setting Up Advertising Campaigns and Choosing Great Targeting

We take care of setting up individual campaigns to promote your current products or services as well as time-sensitive ads. Our expert Google and Bing advertising team will choose the right target audiences to ensure that your ads are in front of the right potential customers. 

Providing Advertising Reports

Every month, we will provide you with a report of that month’s advertising metrics. This report will help you determine what is working well for your brand and what can be improved. We also can use this information to create new campaigns or targeted audiences. 

Gathering Initial Approval of Ads

You will have the ability to approve our initial ads to ensure that they are in line with your company’s goals and strategies. 

What You Need to Do

Because Google and Bing ad placement is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

• Providing the general theme, content and context as needed for your ads and campaigns.
  
• Trusting our Distinct experts to manage ads and ad content. 
  
• Providing the budget as needed to approve and run the ads.
  
• Completing our paid ads intake form. 
  
• All updated client guidance submitted by the 20th of the month can be used for the following month’s content. Additional submissions can be implemented at our current hourly rate. 
  

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on posting paid ads on Google and Bing. After the initial approval of an ad, we will not gather ongoing approval for ads or their targets. Ads are updated regularly based on analytics, which means it is not feasible to provide constant opportunities for review without additional fees for the client. 

24/5 Website Support

1. Each request should be a separate email.
   
2. Please do not send a list of edits to be completed. When there are multiple edits in one request it can create a bottleneck and have a negative impact on our efficiency.
   
1. Instead, send one edit per email
   

The subject of the email should include your domain and a simple subject that captures the essence of your request.

Examples:

business.com - Fix font on plans page

business.com - Gallery posts

Include as much information as possible.

Things like screenshots, detailed descriptions, error numbers, videos, etc. — the more information you

include the less chance for a lot of back and forth.

If you are sending in a written copy that you would like posted/updated, please be sure

to include it in a format that we can highlight, copy, and paste — not a screenshot or

image.

Remember to include any files that you would like uploaded. Things like images,

recordings, etc.

Lead with kindness!

Remember, there are actual people receiving

these requests and completing them for you.

A kind greeting or a word of appreciation can

go a long way.

VIP Website Support

A team is ready 24/7 for any emergency website requests that may arise. This team will not be as familiar with your brand and marketing goals, but they are ready to work in a pinch on time-sensitive requests. If you have a VIP website support subscription you can email VIP[at] becomedistinct.com. 

Web Hosting

Here is a list of everything we look forward to doing for our clients:

Providing Secure Servers

We provide our clients with secure servers that meet all of your web hosting needs. If you need to scale up your hosting because of an increase in traffic, we can manage that through our high-quality servers.

Regularly Updating Our Servers

Backing Up Client Sites

We make periodic backups to our clients’ websites, which helps to protect you from technology failures. 

Responding Promptly to Any Hosting Issues

If you run into any web hosting issues, we respond promptly to resolve the problem and get your site back online and fully functional. 

What You Need to Do

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on web hosting. 

We do not regularly update the client site unless a website maintenance package is purchased (please see details below). We also cannot guarantee 100% uptime, although we do provide an excellent hosting service to ensure minimal problems.

Website Maintenace Packages

Overview

All Web Maintenance Packages include a website, your dedicated marketing advisor, access to trainings, a client portal, and a business networking group. 

However, there is 1 major difference between our 4 packages. Most of our packages include us managing your website and executing any updates that are needed. Only one of our packages, our cheapest, has you self-managing your website and executing your updates yourself.

All other packages include us executing any updates the website needs. However, these packages differ in which digital marketing services are executed to help your business increase its digital presence. 

Self-Managed

That one package is our self-managed package, which contains all that is included as described above but all updates/changes to the website are done by you, the client. We still host your website on our servers, but if you want any updates, you will have to learn how our website platform works through our trainings to update the website yourself. 

Managed

The managed package has us managing all your needed website updates, we manage the security of your website by ensuring there are no threats and that all your info is protected, and once a year we will audit your website in order to improve it for the best look and feel for conversion purposes (ie. improve descriptions for clarity &/or change content structure to increase conversion & engagement). 

Growth 

The growth package includes everything stated previously plus a social media dashboard to help manage your social media presence, support to help with using the social media tool, social discovery advertising to boost your already-posted social media content towards other users who are not following you already and who may be interested in your content (please see social discovery ads, found above). Additionally, we offer Local SEO services to help improve your ranking on search engines, ensure your business info across the internet is accurate, and help you to be found more easily. Additionally, we offer the option for us to respond to reviews about your business for you! This is our most popular! 

Distinct Team

The Distinct Team package includes everything stated previously alongside other digital marketing options at your service. This package is the only customizable one that ranges in services and pricing. Some additional services we can do for you is writing monthly blog posts that are aimed at improving your SEO, an analytics dashboard that displays your most needed data, the option to create however many graphic designs you may need, the option for us to create and post social media content for you, the option for paid ads to boost your conversions through Google, Facebook, and other routes, and the option to create brand guidelines. 

What You Need to Do

Because website maintenance is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include:

1. Choose your hosting package that works for your business needs 
   
2. If managed or higher packages, be ready to contact us with your website updates
   
3. Communicate with your Marketing Advisor on your needs 
   

What We Don’t Do

We do not allow one-time service offerings (ie. paid ads, managing social media, local SEO, etc.) unless we are managing your website. 

Customer Relationship Management 

We will help you to obtain and implement the Zoho CRM, which is considered one of the top CRM systems in the world. 

Consulting on CRM Strategy

Your Marketing Advisor is happy to provide you with consulting services to ensure that you can use Zoho's CRM to its fullest potential. 

What You Need to Do

Because CRM is a collaborative process, there are things that you will need to be prepared to do when contracting with us. These include: 

• Managing the daily use of the CRM for your company.
  
• Troubleshooting post-setup CRM issues with Zoho rather than Distinct.
  
• Additional services can be implemented at our current hourly rate. 
  
• We will import a document with the following. Each must be in it's own column. Outside of this, hourly work applies.
  
  • First Name
    
  • Last Name
    
  • Email
    
  • Salutation / Title
    
  • Suffix
    
  • Prefix
    
  • Company / School / Org
    
  • Phone
    
  • Street Address
    
  • City
    
  • State
    
  • Zip
    

What We Don’t Do

There are a few things you need to know that fall outside of Distinct’s responsibilities when working with our clients on Zoho's CRM.

We will not be responsible for your business’ day-to-day use of Zoho's CRM, and we also will not troubleshoot concerns once the CRM is up and running. You will work directly with Zoho for any troubleshooting needs.